Tuesday, July 19, 2011 3:29 PM EDT
Looking at 3D Beyond the Theater
By Gabriel Perna, International Business Times
Outside of special IMAX movies designed for limited theater showings, there wasn’t much talk about 3D as the future of the entertainment industry in 1993.
Back then, the idea of 3D in popular motion picture features was outdated and considered campy, a product of the 1950s. The notion of 3D TVs? Unheard of. Cell phones had yet to become popular or advanced enough to even consider 3D graphics attached to them. Same goes for video game systems and personal computers.
One company, TrueVision out of Perth, Australia, went against popular belief and started developing 3D displays around that time. TrueVision, which would ultimately become DDD, signed an agreement with Samsung to develop 3D displays. The company fell into its current business, 2D to 3D conversion, and eventually would discover a gold mine of interest.
“When we were developing 3D display at that time, some of our customers were asking for additional requirements,” said Christopher Yewdall, Executive Director and Chief Executive Officer of DDD. “Around that time, 1997-1998, the main places you’d see 3D is theme parks and IMAX theaters. It was really costly and labor-intensive to produce those films.”