Large Display Report: June 2012
In a marketing milestone announcement, DDD Group (Santa Monica, CA) said its Tri-Def 2D-to-3D conversion software that enables video, photos and 3D game play has passed the 1M mark in 3D licenses on two platforms, Tri-Def 3D for PCs and Tri-Def 3D Mobile. That puts the company with a whopping 85% of the 3D PC market, according to CEO Chris Yewdall. He told us in a recent e-mail exchange that the research company indicated “estimates for 3D PC products of all types (polarized, shutter glasses and autostereoscopic) for 2011 was a total of 1M units worldwide, based on discussions with the 3D LCD panel suppliers.” He added, “We look at the number of units of TriDef software that were shipped to PC OEMs during 2011; assuming the DisplaySearch market estimate for 2011 is correct, then TriDef was supplied with over 85% of all the 3D PC products shipped in 2011,” he wrote. OEM PC, TV and mobile phone makers using the 2D-to- 3D conversion technology include Samsung, LG, HP, Sony and Intel, where total shipments in the 3D PC space exceeded 1.3M licenses by the end of Q1’12 (March 31). The TriDef 3D IP core is delivered as firmware and reference code to chip designers that integrate the technology into the video processor. The company provides an extensive online list of the products licensing the technology: Tri-Def 3D Licensed Products.