Hot new concept brings 3D technology to the home

3D TV Makes A Detour – To The Fireplace

SANTA MONICA, Calif. (April 11, 2002) – First there was wood, then there was gas, now there is an added dimension in the fireplace.

DDD Group plc (AIM:DDD) and Hearth Technologies Inc., a subsidiary of HON Industries (NYSE:HNI), will demonstrate a 3D sales presentation tool for fireplace distributors, and preview a new 3D fireplace concept at the Hearth, Patio and Barbecue Expo 2002 at the Anaheim Convention Center this week.

The 3D fireplace extends the convenience of gas fireplaces with the prospect of additional features like a 3D photo album, 3D art gallery and even 3D home theater – all without the need for 3D glasses.

“DDD’s TriDefTM 3D System is so realistic that it’s the ideal foundation for the next innovation in the fireplace market,” said Chris Yewdall, president and CEO of DDD. “Hearth Technologies is the market leader and we’re excited to be working with them on this new concept.”

DDD’s TriDef technologies enable any content to be converted from 2D to 3D. So in addition to displaying fire, home owners can have a range of content converted for 3D viewing, including family photos and favorite artworks. As 3D movies become available on DVD, they can also be viewed on the 3D display.

The 3D screen is available now for use by fireplace distributors as a high impact sales presentation tool. It can be used to showcase traditional product line collateral in 3D, at trade shows to increase booth traffic and message recall, and is portable enough to take on builder sales calls.

Hearth Technologies, Inc. is the largest fireplace manufacturer and distributor in the world. It manufactures and sells fireplaces, inserts, stoves, and gas log sets under the Heatilator, Heat-N-Glo, QuadraFire and Dovre brand names. Hearth Technologies is the innovation leader in the fireplace industry, with over 50 patents including the patent for direct-vent gas fireplaces.

DDD is bringing 3D to the mass-market with its TriDef 3D System. Its patented technologies enable 3D viewing without glasses; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is listed on the London Stock Exchange’s Alternative Investment Market (AIM:DDD).

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COMPANY CONTACT:
Michelle LaPaglia, Communications Manager
310/566-3348
e-mail: info@ddd.com

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