DDD delivers new versatile 3D movie creation solution

New software to be offered by Sharp on all 3D display solutions

Santa Monica, Calif. (August 17, 2004) - DDD Group plc (AIM: DDD), the 3D software and content company, today announces the completion of the development and delivery of a 3D movie authoring solution capable of supporting the majority of today’s popular 3D video formats for Sharp Systems of America (‘Sharp’). The new TriDef™ Movie Encoder allows the 3D output from popular computer animation packages to be played on the Sharp Actius RD3D notebook computer and Sharp LL-151-3D desktop LCD display.

From today, the TriDef Movie Encoder will be offered to customers of Sharp’s range of 3D displays and will be targeted towards animation studios seeking a quick and simple solution for the presentation of their existing libraries of 3D animated content on Sharp’s revolutionary 3D ‘glasses-free’ LCD.

The TriDef Movie Encoder is compatible with the 3D output formats of many popular animation packages including Discreet’s 3ds Max™, NewTek’s Lightwave™ and Alias’ Maya™. Once the animation files have been processed by the Movie Encoder, they are then available as TriDef Movies that may be played back on the Sharp 3D display using the TriDef Movie Player software that is included in the package. The popular computer graphics animation tools are widely used in markets including automotive, film and video, games, interactive media, industrial design, education and visualization.

Ian Matthew, 3D Business Development Manager for Sharp, said: Our customers want to use our 3D displays for a broad range of applications including support for output from widely used computer animation packages such as 3ds Max. Through our relationship with DDD, Sharp can now deliver a professional software package to meet this requirement. Our customers can now create their own highly impressive content such as stereoscopic walkthroughs of new architectural projects. The Actius RD3D and LL-151-3D allow this extra realism to be shown on a notebook or desktop display, providing additional versatility for our customers.”

Chris Yewdall, Chief Executive of DDD, added: “The TriDef Movie Encoder is a valuable addition to the range of TriDef software we have delivered for Sharp and their customers. It reflects the maturity of both DDD’s product range and the 3D displays market that we are now in a position to release our competitively priced movie encoding tools for the first time.”

The TriDef Movie Encoder has a list price of $299 per license and is available from Sharp, DDD and DDD’s resellers.

Enquiries:
Chris Yewdall, President & CEO, DDD
Phone: (310) 566-3340
e-mail: info@ddd.com

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD). More information is available at www.ddd.com.

About Sharp

Sharp Systems of America, a division of Sharp Electronics Corporation, markets, sells and supports LCD monitors and notebook computers. Products are available through Sharp’s network of authorized dealers and resellers. More information can be found at www.sharpsystems.com.

TriDef is a registered trademark of DDD Group plc. SHARP is a registered trademark of Sharp Corporation. All other trademarks mentioned herein are the property of their respective owners.

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