DDD Debuts TriDef RealTV™ Solution at Las Vegas Trade Show

Adult Entertainment Expo, Las Vegas, Nevada (January 5th, 2006) DDD Group plc (AIM: DDD), the 3D software and content company, today announces the first public demonstration of the TriDef ® RealTV™ 3D television solution that combines DDD’s TriDef® Vision+™ set top converter box with Arisawa’s range of PC and home theater 3D displays.

From January 5 th to January 8 th, visitors to DDD’s Adult Entertainment Expo booth (11-500) at the Sands Expo Center will be able to see a full range of 3D displays including 80” projection screens, 40” and 30” 3D LCD TVs and 17” PC displays and the very latest second generation 2.2” mobile phone displays.

DDD has teamed with Digital Playground, the undisputed leader in interactive adult formats, and will be screening sequences from the nationally acclaimed “Pirates” feature movie, converted to 3D in real time using the Vision+ set top box.

Vision+ automatically converts most popular consumer video formats to 3D as they are watched, allowing any broadcast, DVD and videocassette content to be presented in 3D on the latest 3D displays and projection systems.

The Vision+ is compatible with DVD, video and broadcast standards used in the United States, Japan and Europe. Vision+ also supports twin projectors allowing it to be used in trade show and professional/educational venues where big screen 3D is required for large audiences.

On each day of the show, visitors will be able to enter a prize draw to win a 17” Arisawa 3D display and Vision+ set top box so they can be amongst the first to enjoy 3D at home.

“We recognize that adult content has been a key early adopter of many consumer entertainment formats,” said Chris Yewdall, Chief Executive of DDD. “Since the AEE Show is held at the same time as the Consumer Electronics Show, it provides an ideal opportunity for us to demonstrate consumer response to a wide range of 3D products to our customers in the consumer electronics industry.”

“We were very impressed when we saw the TriDef RealTV system,” said Ali Joone, Founder of Digital Playground. “The 3D effect enhances our content and allows the viewer to feel like they’re part of the experience. It’s the next frontier in interactive adult entertainment.”

Enquiries:
Chris Yewdall, President & CEO, DDD +1 (310) 566-3340
e-mail: info@ddd.com

Bell Pottinger Corporate & Financial
Nick Lambert +44 (0) 20 7861-3232

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).

  • A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included with mobile telephones in Japan and in desktop PC displays and notebook computers in North America and Japan.
  • In July 2005, DDD announced a two-year license agreement to integrate its DDD Mobile™ real time 3D conversion software with a 3D mobile telephone handset for one of the world’s top five handset manufacturers.
  • In March 2005, DDD announced that it had extended the three-year license agreement with Sharp Corporation to include the TriDef DVD Player real time 3D conversion software with Sharp’s latest Actius AL3D 3D notebook PC.
  • DDD’s solutions provide an important bridge between conventional two dimensional (2D) applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD offers automatic and operator guided 3D conversion solutions.
  • DDD licenses these software applications, marketed under the TriDef® and DDD Mobile ™ brand names, to manufacturers for inclusion with the 3D display products supplied to end users. DDD also licenses the software directly to end users who already own 3D displays and through an international sales channel.
  • In July 2005, DDD announced a partnership with Jamster! International Sarl to convert Jamster’s popular mobile phone content library to 3D for distribution to owners of 3D mobile phones .
  • DDD is currently expanding the product range to allow its content solutions to be used on future 3D display products including 3D digital cinema.

About Digital Playground

Digital Playground is the undisputed leader in interactive adult formats having earned 79 awards for their contribution to interactive technology with nearly 40% market share in the adult DVD market. Renowned for priceless marketing schemes, brilliant innovations, and gorgeous, articulate spokes models Digital Playground released Island Fever 3 in September of 2004, the first adult title to be filmed, edited and delivered on HD-DVD. Digital Playground continues to shatter adult industry records by featuring stars like Jesse Jane® and the nationally acclaimed feature movie Pirates.

TriDef and Vision+ are trademarks of DDD Group plc. All other trademarks mentioned herein are the property of their respective owners. ARISAWA is a registered trademark of Arisawa Manufacturing Co., Ltd. All other trademarks mentioned herein are the property of their respective owners.

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