DDD previews 3D consumer DVD solution with Sharp 3D LC display
Santa Monica, Calif. and Chiba, Japan (October 7, 2003) DDD Group plc (AIM: DDD) today announced that it will demonstrate a prototype of its consumer 3D DVD video solution on the Sharp Corporation (“Sharp”) exhibition booth at the Combined Exhibition of Advanced TEChnologies (CEATEC) being held at the Nippon Convention Center, Japan between October 7th and 11th 2003.
The demonstration is based on a conventional consumer DVD player capable of playing popular movies in 3D on the latest 8″ VGA (640 x 480) Sharp 3D liquid crystal (LC) display. Using DDD’s 3D decoder hardware TriDef TD2200), the viewer has the choice of watching the specially formatted 3D DVD disc in 3D without glasses. Taking full advantage of the unique 2D and 3D switchability of the innovative Sharp 3D LC display viewers can also watch the movies in normal 2D if they wish.
Through the use of DDD’s high performance 2D to 3D conversion software, a selection of blockbuster Hollywood movies including the trailers for ‘Shrek!’ and ‘Jurassic Park 3′, will be presented in 3D, allowing visitors to experience the next generation in visual entertainment.
Mr. Mikio Katayama, Corporate Director and Group General Manager of Sharp’s Mobile Liquid Crystal Display Group said, “Last year at CEATEC 2002, we debuted the Sharp 3D LC display solution and as we continue to develop new markets for our 3D products, the DVD video and consumer television market is of great interest to us. We continue to be impressed with DDD’s capability in solving the complex task of creating and delivering high quality 3D content and we are very interested in the reaction that this advanced technology demonstration will create with our customers and the visitors to the show.”
Chris Yewdall, Chief Executive of DDD added, “DDD’s TriDef(tm) DVD solution is intended to expand on the existing mass markets for 3D displays while appealing to the viewer, the movie studios and the consumer electronics manufacturers. We can convert any existing movie to 3D and then release a single DVD disc that can be watched in 2D or 3D using existing DVD standards. We have already begun to demonstrate 3D displays to executives in the Hollywood studios and they are very interested in the possibility of creating new revenue streams through publishing their existing movies in the 3D DVD format for the growing number of owners of the new generation of 3D LC displays. The ability to encode both 2D and 3D versions of the movie onto one easy-to-use DVD disc is a key requirement for the adoption of 3D by the studios and the consumer.”
Chris Yewdall, President & CEO, DDD
Phone: (310) 566-3340
DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).
More information is available at www.ddd.com.
Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses.
Sharp Corporation currently employs about 56,100 people in the world and recorded consolidated annual sales of over 2,003,210 million yen for the fiscal year ended March 31, 2003. For more information, please visit Sharp’s Web site at http://sharp-world.com/index.html.
TriDef is a trademark of DDD Group plc. SHARP is a registered trademark of Sharp Corporation. All other trademarks mentioned herein are the property of their respective owners.