Development and Licensing Agreements Worth at Least £500,000 Signed with Leading Handset Manufacturer for Glass-Free 3D Mobile Telephone
Santa Monica, CA (July 25, 2005) DDD Group plc (AIM: DDD), the 3D software and content company, today announces a comprehensive 3D content solution for mobile telephone handsets. The software solution, DDD Mobile™, allows the presentation of photos, animations and movies in a stereoscopic 3D format.
This software solution, which resides on the mobile telephone handset, provides a powerful 3D content solution for mobile handset makers seeking to incorporate the latest 3D ‘glasses-free’ LCD displays within their wireless products. Using the software library provided by DDD, handset manufacturers can now offer the following features to mobile telephone users:
Automatic 2D to 3D conversion:
- Of photographs captured with the built in camera
- Of MPEG4* movies captured with the built in camera
- Of still images and movies transmitted to the handset
- Of original 3D still images and MPEG4 movies transmitted to the handset
- End user control of the 3D depth, and off-screen effect, to suit personal viewing preferences
DDD’s progress in developing a solution for 3D content on mobile phones is significant since the ability to derive content data revenues from the deployment of 3D handsets to subscribers is seen as a critical factor to the successful widespread adoption of 3D in the wireless markets.
DDD Mobile continues DDD’s philosophy of offering a 3D content solution that is independent of the display (i.e. the screen). The solution supports the latest 3D mobile displays, including those from Sharp Corporation, Sanyo Epson and Samsung SDI. This approach ensures that handset manufacturers can offer the widest choice of 3D displays to their customers.
Premium 3D content for DDD Mobile is provided through DDD’s offline 2D to 3D conversion service, allowing wireless network operators and content aggregators to immediately support new 3D handsets with high quality 3D content drawn from current libraries of popular still images, animations and video sequences that may be purchased by wireless subscribers.
DDD Mobile was developed using the ARM® Versatile Application Baseboard and RealView® Developer Suite. The ARM926EJ-S™ processor forms the basis for next generation smart phones, communicators and PDAs that are expected to include 3D displays as handset manufacturers seek to find innovative ways of differentiating their product lines.
Dave Steer, director, US Segment Marketing, ARM commented: “As the mobile industry continues to seek innovative means of entertaining subscribers and driving handset replacement, we expect that the emerging 3D displays will gain increasing popularity. DDD’s impressive, software-based solution leverages the industry-leading ARM wireless development platform, simplifying the design and development and deployment for 3D mobile phones.”
Chris Yewdall , Chief Executive of DDD said: “The delivery of DDD Mobile represents a significant milestone for the company,” said. “We believe that by selecting the ARM processor as the basis for our solution, we will benefit from ARM’s substantial presence in the wireless device market while providing flexibility and choice to our prospective mobile telephone licensees worldwide. The capabilities of our DDD Mobile solution has received very positive reviews in recent demonstrations to 3D display developers, handset manufacturers, wireless network operators and content developers in Asia, North America and Europe.”
Chris Yewdall , President & CEO +1 310 566-3340
Bell Pottinger Corporate & Financial
Nick Lambert +44 (0) 20 7861-3232
Notes to Editors
Glossary of terms
* MPEG4 – is the standard for multimedia movies for the fixed and mobile web
DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).
- A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included with mobile telephones in Japan and in desktop PC displays and notebook computers in North America and Japan.
- In 2003 and 2004, DoCoMo introduced two models of Sharp mobile telephone that included a 3D LCD display developed by Sharp Corporation. DoCoMo sold approximately 2.8 million 3D mobile telephones in Japan.
- DDD’s solutions provide an important bridge between conventional two dimensional (2D) applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD recently announced the ability to automatically convert still photographs and DVD video to 3D without any pre processing of the 2D image.
- DDD licenses these software applications, marketed under the TriDef® and DDD Mobile ™ brand names, to manufacturers for inclusion with the 3D display products supplied to end users. DDD also licenses the software directly to end users who already own 3D displays and through an international sales channel. Sharp Corporation and DDD entered into a multi year software licensing agreement in October 2003 that allows Sharp to include a bundle of five of DDD’s 3D software applications with Sharp’s Actius range of 3D notebook PCs sold in Japan and America.
- DDD expects to license the DDD Mobile software library to handset makers who wish to include 3D LCD displays in a variety of wireless devices including next generation smartphones and PDAs. The licensing arrangements are expected to yield a per unit royalty to DDD based on the number of wireless devices manufactured by the licensee. These projects may also yield one time development and integration fees associated with assisting the manufacturer in the successful integration of the DDD software with the 3D wireless device.
- DDD also intends to generate income through the conversion of existing libraries of premium mobile content including wallpaper, animations and movies. The company expects to participate in a share of the income paid by wireless subscribers who download 3D content that has been converted to 3D by DDD.
- DDD is currently expanding the product range to allow its content solutions to be used on future 3D display products including consumer television.
- The ARM architecture is now available from more than thirty semiconductor suppliers providing the handset manufacturer with a wide choice of silicon manufacturers. ARM semiconductor partners who develop wireless platforms around ARM include Lucent, LSI Logic, Texas Instruments, NEC, Panasonic and Sony.
TriDef and DDD Mobile are trademarks of DDD Group plc.
ARM and RealView are registered trademarks of ARM Limited. ARM926EJ-S is a trademark of ARM Limited. ARM refers to ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY) together with its subsidiaries including ARM Limited, ARM Inc., ARM Physical IP Inc., Axys Design Automation Inc., Axys GmbH; ARM KK, ARM Korea Ltd, ARM Taiwan Ltd, ARM France SAS, ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium NV.; ARM Embedded Technologies Pvt. Ltd.; and ARM Physical IP, Inc.
All other trademarks mentioned herein are the property of their respective owners.