February 8, 2008

DDD SIGNS LICENSE AGREEMENT WITH SAMSUNG FOR 3-D HDTV SOFTWARE

Santa Monica, California (February 8, 2008) - DDD Group plc (AIM: DDD), the 3D software and content company, today announces that it has signed an agreement with Samsung Electronics Company Ltd. (‘Samsung’) to supply DDD’s TriDef 3-D Experience software package as part of Samsung’s own brand 3-D accessory pack for their range of 3-D ready Plasma and DLP® rear-projection HDTVs.

The TriDef 3-D Experience is the latest consumer 3-D content solution from DDD that enables a full range of popular entertainment from PC games to the latest high definition 3-D movies to be enjoyed on the new 3-D enabled HDTVs. Features include:

• Playing the latest PC games in 3-D
• Watching the latest Hollywood movies in 3-D
• Converting favorite 2D DVD movies into 3-D automatically
• Enjoying family photographs in 3-D
• Surfing the web in 3-D

The TriDef 3-D Experience pack will include full support for three current PC games as well as the high definition theatrical trailer for nWave Pictures’ up-coming 3-D movie ‘Fly Me to The Moon’.

The agreement includes a license permitting Samsung’s 3-D accessory supplier to replicate DDD’s software on DVD-ROM for inclusion in each Samsung 3-D accessory pack that is scheduled for introduction in worldwide retail channels during 2008.

A minimum license commitment of £71,500 is payable in the first year with approximately £62,000 expected in the first half of 2008 once production of the 3-D accessory pack commences towards the end of the first quarter. Further per unit royalties will be due to DDD following the delivery of the first 10,000 units by the accessory supplier.

Chris Yewdall, Chief Executive of DDD said: “We are excited to have secured yet another key supply agreement in the growing market for 3-D consumer television. We expect sales of the TriDef 3-D Experience to exceed the minimum agreed levels as Samsung introduces their 3-D HDTV products in retail stores worldwide in the coming months.”

Enquiries:

Chris Yewdall, President and CEO
Tel: +1 310 566 3340
info@DDD.com

Brewin Dolphin Securities
Ken Fleming, Director - Corporate Finance
Tel +44 (0) 141 314 8114

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable 3D viewing with and without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).

Background

• A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included in mobile phones in Japan and Korea and in desktop PC displays and notebook computers in North America and Japan.
• DDD’s solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD’s solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.
• DDD licenses these software applications, marketed under the TriDef® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel. DDD’s customers include Sharp Corporation, Samsung and Arisawa Manufacturing Company.
• In February 2008 DDD delivered the first embedded 3-D HDTV processor for the Hyundai IT 46” 3-D LCD TV that is based on Arisawa Manufacturing’s Xpol 3-D materials. The TriDef Core processor decodes the 3-D television signal being broadcast to consumers in Japan on the BS11 TV network as well as converting high definition 2-D content to 3-D automatically.
• In September 2007 Samsung launched a range of 3-D Ready DLP® rear projection HDTVs in North America. DDD’s TriDef 3D Experience software solution enables a range of popular entertainment to be enjoyed in 3-D and is available in various accessory packs including 3-D glasses. The 3-D accessory packs are available online from DDD.com and other retail and distribution channels. DDD also supplies software that allows popular PC games to be played in 3-D on the new HDTVs.
• In July 2007 Samsung released the SCH-B710 ‘glasses-free’ 3D mobile telephone in South Korea. DDD entered into a development and license agreement with Samsung Electronics allowing Samsung to include DDD’s 3D mobile telephone software solution in Samsung’s SCH-B710 3D mobile telephone. The license agreement yields a royalty to DDD for each handset manufactured. Samsung renewed its exclusive rights for DDD’s real time 2D to 3D conversion capabilities for use on 3D mobile phones in Korea in October 2006.
• In October 2004 DDD signed an agreement with Arisawa Manufacturing Company Limited of Japan to develop 2D to 3D conversion solutions for consumer television. The agreement included a $250,000 development project to deliver TriDef Vision+, a hardware set top box capable of transforming normal 2D DVD and broadcast signals into 3D in real time.

Trademarks:
DLP is a registered trademark of Texas Instruments. TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.