January 8, 2008

SAMSUNG AND DDD DEBUT TRIDEF 3D EXPERIENCE FOR SAMSUNG 3-D READY PLASMA HDTVS

Las Vegas, Nevada (January 8, 2008) - DDD Group plc (AIM: DDD), the 3D software and content company, today announces the availability of the TriDef 3D Experience for Samsung Electronics’ (‘Samsung’) new range of 3D-Ready Plasma HDTVs. Samsung is demonstrating the ultimate 3-D gaming and movie experience at the Consumer Electronics Show (CES) in Las Vegas between January 7th and 10th.

Building upon Samsung’s innovation in 3D-Ready HDTV technology, 3-D capability is built-in to select 2008 Plasma HDTVs. A 3-D Accessory Pack including DDD’s TriDef 3D Experience and active 3-D glasses transforms Samsung’s 42” and 50” Plasma HDTVs into interactive entertainment portals that bring games, movies, photos and web content leaping off the screen into the home.

The TriDef 3D Experience is the latest consumer 3-D content solution from DDD that enables a full range of popular entertainment from PC games to the latest high definition 3-D movies to be enjoyed on the new Samsung 3-D Ready Plasma and DLP® HDTVs. Features include:

• Playing the latest PC games in 3-D
• Watching the latest Hollywood movies in 3-D
• Converting favorite 2D DVD movies into 3-D automatically
• Enjoying family photographs in 3-D
• Surfing the web in 3-D

The TriDef 3D Experience is compatible with Windows XP and Vista PCs and the latest graphics cards from nVIDIA and ATI capable of delivering the high-resolution images to the 3-D Ready HDTVs.

Visitors to Samsung’s exhibit at CES will be able to view high definition clips from recent and soon-to-be-released Hollywood 3-D movies together with the latest in high definition PC 3-D gaming including Madden NFL ’08 and Need For Speed: Carbon. Samsung’s 3-D Ready HDTVs will be shown in Central Hall, booth 11033 at the Las Vegas Convention Center.

Jonas Tanenbaum, VP of Flat Panel TV marketing said: “We are pleased to announce the next generation of 3-D flat screen Plasma HDTVs at CES. DDD’s TriDef 3-D Experience is a proven and affordable 3-D content solution that brings advanced HD gaming and HD video entertainment to consumers. The response from our retailers and distributors to the 3-D features has been very positive following the successful introduction of our 3-D Ready DLP® rear projection HDTVs in late 2007, and we’re excited to expand our line up of high quality 3-D HDTVs through our new range of 3-D Ready Plasma HDTVs.”

Chris Yewdall, Chief Executive of DDD said: “We are pleased that the TriDef 3-D Experience has been selected once more to enable Samsung’s innovative new range of flat screen 3-D Ready Plasma HDTVs. Soon, customers worldwide will be able to experience and enjoy the very best in 3-D interactive and video entertainment on Samsung’s 3-D Ready plasma HDTVs, powered by DDD’s TriDef 3-D solutions.”

Enquiries:

Chris Yewdall, President and CEO
Tel: +1 310 566 3340
info@DDD.com

Brewin Dolphin Securities
Ken Fleming, Director - Corporate Finance
Tel +44 (0) 141 314 8114

Notes to Editors

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable 3D viewing with and without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).

Background

• · A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included in mobile phones in Japan and Korea and in desktop PC displays and notebook computers in North America and Japan.
• · DDD’s solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD’s solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.
• · DDD licenses these software applications, marketed under the TriDef® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel. DDD’s customers include Sharp Corporation, Samsung and Arisawa Manufacturing Company.
• · In September, 2007 Samsung launched a range of 3-D Ready DLP® rear projection HDTVs in North America. DDD’s TriDef 3D Experience software solution enables a range of popular entertainment to be enjoyed in 3-D and is available in various accessory packs including 3-D glasses. The 3-D accessory packs are available online from DDD.com and other retail and distribution channels. DDD also supplies software that allows popular PC games to be played in 3-D on the new HDTVs.
• · In July, 2007 Samsung released the SCH-B710 ‘glasses-free’ 3D mobile telephone in South Korea. DDD entered into a development and license agreement with Samsung Electronics allowing Samsung to include DDD’s 3D mobile telephone software solution in Samsung’s SCH-B710 3D mobile telephone. The license agreement yields a royalty to DDD for each handset manufactured. Samsung renewed its exclusive rights for DDD’s real time 2D to 3D conversion capabilities for use on 3D mobile phones in Korea in October 2006.
• · In October, 2004 DDD signed an agreement with Arisawa Manufacturing Company Limited of Japan to develop 2D to 3D conversion solutions for consumer television. The agreement included a $250,000 development project to deliver TriDef Vision+, a hardware set top box capable of transforming normal 2D DVD and broadcast signals into 3D in real time.

Trademarks:
DLP is a registered trademark of Texas Instruments. TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.