August 31, 2007

DDD ANNOUNCES PACKAGED SOLUTION FOR NEW DLP 3-D HDTVs
TEXAS INSTRUMENTS DEMONSTRATES TRIDEF 3D EXPERIENCE AT IFA SHOW

Berlin, Germany (August 31, 2007) - DDD Group plc (AIM: DDD), the 3-D software and content company, today announces that Texas Instruments Incorporated (TI) is demonstrating high definition 3-D video using DDD’s TriDef® 3D Experience software in conjunction with TI’s DLP® 3-D HDTV at the IFA consumer electronics conference and trade show in Berlin between August 31st and September 5th.

TI recently announced the world’s first 3-D DLP HDTV based on TI’s all digital DLP imaging device used in the latest HDTVs. The 3-D DLP HDTV uses active 3-D glasses to bring games and movies vividly to life, jumping off the high definition screen into the viewer’s home theater. The 3-D enabled feature will be offered by DLP HDTV manufacturers including Samsung and Mitsubishi.

The TriDef 3D Experience is the latest consumer 3-D content solution from DDD that enables a full range of popular entertainment from PC games to the latest high definition 3-D movies to be enjoyed on the new 3-D enabled DLP HDTVs.

Adam Kunzman, business manager, DLP HDTV Products commented, “We’re pleased to welcome DDD as one of the DLP 3-D ecosystem solutions. The TriDef 3D Experience brings a wealth of consumer entertainment to DLP 3-D HDTVs including gaming, movies and sports.”

Chris Yewdall, Chief Executive of DDD said: “The TriDef 3D Experience represents another key product in DDD’s comprehensive 3-D content solution for emerging consumer markets. The combination of the TriDef 3D Experience and DLP 3-D HDTVs delivers a truly outstanding HD visual experience that always impresses the viewer with its clarity and quality.”

Enquiries:

Chris Yewdall, President and CEO
Tel: +1 310 566 3340
info@DDD.com

Brewin Dolphin Securities
Ken Fleming, Director - Corporate Finance
Tel: +44 (0) 141 221 7733

Bell Pottinger Corporate & Financial
Nick Lambert
Tel: +44 (0) 20 7861-3232

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3-D displays. Its patented technologies enable 3-D viewing; simple integration of computer graphics applications with 3D displays; supply of 3-D content through 2-D to 3-D conversion; and 3-D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).

Background

• A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included in mobile phones in Japan and in desktop PC displays and notebook computers in North America and Japan.
• DDD’s solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD’s solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.
• DDD licenses these software applications, marketed under the TriDef® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel.
• In July, 2007 Samsung released the SCH-B710 ‘glasses-free’ 3-D mobile telephone in South Korea. DDD entered into a development and license agreement with Samsung Electronics allowing Samsung to include DDD’s 3-D mobile telephone software solution in Samsung’s SCH-B710 3-D mobile telephone. The license agreement yields a royalty to DDD for each handset manufactured. Samsung renewed its exclusive rights for DDD’s real time 2-D to 3-D conversion capabilities for use on 3-D mobile phones in Korea in October 2006.
• In October, 2004 DDD signed an agreement with Arisawa Manufacturing Company Limited of Japan to develop 2-D to 3-D conversion solutions for consumer television. The agreement included a $250,000 development project to deliver TriDef Vision+, a hardware set top box capable of transforming normal 2-D DVD and broadcast signals into 3-D in real time.

Trademarks:
DLP is a registered trademark of Texas Instruments. TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.