July 4, 2007

DDD Mobile Phone Licensee Launches 3D Handset
Samsung Introduces 3D Mobile Phone in South Korea

Santa Monica, Calif. (July 4, 2007) - DDD Group plc (AIM: DDD), the 3D software and content company, today announces that Samsung Electronics Co. Ltd (“Samsung”) has launched a 3D mobile telephone in Korea incorporating the DDD Mobile™ software library under license from DDD. The Samsung SCH-B710 3D handset is already available in selected SK Telecom retail stores in South Korea.

The SCH-B710 is a powerful CDMA handset capable of receiving both the satellite (S-DMB) and the terrestrial (T-DMB) mobile television channels that are presently available in South Korea. Included in the handset is a 3D LCD display that can be switched between normal 2D display mode and ‘glasses-free’ stereo 3D mode. Using DDD’s solution, standard 2D mobile TV channels can be automatically converted to stereo 3D as they are received by the handset.

The license agreement with Samsung follows the completion of the £500,000 development agreement that was announced in mid 2005. The license allows Samsung to embed DDD’s software in mobile phone handsets for which DDD receives a per handset royalty. A royalty advance of £25,000 became due upon launch of the handset. DDD has also granted Samsung exclusive rights to the real time 2D to 3D conversion feature of DDD Mobile for use on mobile telephones made for sale in the Korean market until June 2009.

Chris Yewdall, Chief Executive of DDD said: “We are pleased to announce the launch of the first mass market consumer product featuring DDD’s innovative 3D solutions by Samsung, one of the world’s top three mobile telephone manufacturers. DDD’s dedicated team has persevered through several technical and commercial challenges to realise this key objective for the company. We are also encouraged with the interest now being shown by a number of mobile telephone networks in various countries at the prospect of delivering this exciting new mobile experience to their subscribers.”

Enquiries:

Chris Yewdall, President and Chief Executive Officer
Tel: +1 310 566 3340
info@DDD.com

Bell Lawrie
Elizabeth Kennedy, Director - Corporate Finance
Tel: +44 (0) 845 213 1120

Bell Pottinger Corporate & Financial
Nick Lambert
Tel: +44 (0) 20 7861-3232

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).

Background

• A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included in mobile phones in Japan and in desktop PC displays and notebook computers in North America and Japan.
• DDD’s solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD’s solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.
• DDD licenses these software applications, marketed under the TriDef® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel.

Mobile Phone handsets

• In July 2005, DDD entered into a development and license agreement with Samsung Electronics allowing Samsung to include DDD’s 3D mobile telephone software solution in Samsung’s SCH-B710 3D mobile telephone. The license agreement yields a royalty to DDD for each handset manufactured. Samsung renewed its exclusive rights for DDD’s real time 2D to 3D conversion capabilities for use on 3D mobile phones in Korea in October 2006.
• In 2003 and 2004, DoCoMo introduced two models of Sharp mobile phones that included 3D LCD displays developed by Sharp. DoCoMo sold approximately 2.8 million glasses-free 3D mobile phones in Japan.
• DDD expects to license its DDD Mobile software library to additional mobile phone manufacturers who wish to include 3D LCD displays in a variety of wireless devices, including next generation smartphones and PDAs. The licensing arrangements are expected to yield per unit royalties. These projects may also include one-time development fees for assisting the manufacturer with the integration of DDD’s software into the 3D wireless device.

Mobile Phone Content

• In November 2006, Orange Romania launched SIM+, a 128 MB memory SIM card that includes 3D mobile telephone content produced by DDD. The 3D content bundle consists of six still images, five Multimedia Messaging Service (MMS) animations and five short videos.
• In July 2005, DDD entered into a memorandum of understanding with Jamster! for the 2D to 3D conversion of images and animations from Jamster!’s mobile content library using DDD’s offline content conversion process. A number of pieces of Jamster!’s 3D mobile phone content converted by DDD were included on the SIM+ card launched by Orange Romania.
• DDD intends to enter into revenue sharing agreements with mobile phone network operators (carriers) and content providers for the conversion and delivery of existing libraries of premium wallpaper, animations and movies to wireless subscribers who download 3D content that has been converted from 2D to 3D by DDD.

Trademarks:
TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.