September 7, 2007

SAMSUNG AMERICA AND DDD ANNOUNCE TRIDEF 3D EXPERIENCE FOR SAMSUNG DLP 3-D HDTVs

Denver, Colorado (September 7, 2007) - DDD Group plc (AIM: DDD), the 3D software and content company, today announces the availability of the TriDef 3D Experience for Samsung Electronics America’s (‘Samsung’) range of 3-D enabled DLP® HDTVs. Samsung is demonstrating the ultimate 3-D gaming and movie experience at their exhibit at the CEDIA EXPO home theater conference and tradeshow in Denver between September 6th and 9th.

Continuing Samsung’s innovation in rear projection DLP HDTV technology, the 3-D feature is built-in to its 2007 line-up of full 1080p DLP HDTVs. When used in conjunction with DDD’s TriDef 3D Experience and i-O Displays’ active 3-D glasses, Samsung’s 2007 DLP HDTV lineup, including the flagship 87 and 89 series Slim LED DLP HDTVs and 76 series Ultraslim DLP HDTVs, are transformed into interactive entertainment portals that bring games, movies, photos and web content leaping off the screen into the home.

The TriDef 3D Experience is the latest consumer 3-D content solution from DDD that enables a full range of popular entertainment from PC games to the latest high definition 3-D movies to be enjoyed on the new 3-D enabled DLP HDTVs. Features include:

• Playing the latest PC games in 3-D
• Watching the latest Hollywood movies in 3-D
• Converting favorite 2D DVD movies into 3-D automatically
• Enjoying family photographs in 3-D
• Surfing the web in 3-D

To enjoy this awesome 3-D content on their new Samsung 3-D ready DLP HDTV, consumers can purchase the TriDef 3D Experience accessory pack for $199.95 that includes two pairs of active 3-D glasses and DDD’s TriDef 3D Experience software. The TriDef 3D Experience is compatible with Windows XP and Vista PCs and the latest graphics cards from nVIDIA and ATI capable of delivering the high-resolution HDTV images to the 3-D enabled DLP.

The TriDef 3D Experience accessory packs will shortly be available from select US retailers as well as through the online stores of DDD, i-O Displays and their resellers. The Samsung 3-D ready DLP HDTVs can also be experienced in The Circuit City World Cyber Games Mobile Tour, currently touring major cities around the United States.

Steve Panosian, Director of Marketing for DLP Projection TV and Direct View Televisions at Samsung said: “Over the past several months, we have worked closely with DDD and i-O Displays to develop a comprehensive, affordable 3-D content solution that addresses an entirely new HDTV home theater application for those retailers and consumers who are looking to expand their HDTV enjoyment to advanced enjoyment of HD gaming and HD video entertainment. The response from our retailers and distributors to the 3-D features has been very positive and we’re excited to bring high quality 3-D HDTV to the consumer through our range of rear projection DLP HDTVs.”

Chris Yewdall, Chief Executive of DDD said: “Today marks the realization of a key milestone for everyone at DDD as our TriDef 3D Experience solution is selected by Samsung to power an affordable, high definition 3-D capable consumer television solution now available in North America. Only two months since the launch of the first consumer 3-D mobile telephone that included DDD’s content solutions, we have added another significant market for the company and further established TriDef as the leading solution for mass market 3D consumer products.”

Enquiries:

Chris Yewdall, President and CEO
Tel: +1 310 566 3340
info@DDD.com

Brewin Dolphin Securities
Ken Fleming, Director - Corporate Finance
+44 (0) 141 314 8114

Bell Pottinger Corporate & Financial
Nick Lambert
Tel: +44 (0) 20 7861-3232

Notes to Editors

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit http://www.samsung.com for more information.

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable 3D viewing with and without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).

Background

• A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included in mobile phones in Japan and Korea and in desktop PC displays and notebook computers in North America and Japan.
• DDD’s solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD’s solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.
• DDD licenses these software applications, marketed under the TriDef ® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel. DDD’s customers include Sharp Corporation, Samsung and Arisawa Manufacturing Company.
• In July, 2007 Samsung released the SCH-B710 ‘glasses-free’ 3D mobile telephone in South Korea. DDD entered into a development and license agreement with Samsung Electronics allowing Samsung to include DDD’s 3D mobile telephone software solution in Samsung’s SCH-B710 3D mobile telephone. The license agreement yields a royalty to DDD for each handset manufactured. Samsung renewed its exclusive rights for DDD’s real time 2D to 3D conversion capabilities for use on 3D mobile phones in Korea in October 2006.
• In October, 2004 DDD signed an agreement with Arisawa Manufacturing Company Limited of Japan to develop 2D to 3D conversion solutions for consumer television. The agreement included a $250,000 development project to deliver TriDef Vision+, a hardware set top box capable of transforming normal 2D DVD and broadcast signals into 3D in real time.

About i-O Display Systems, LLC

i-O Display Systems, LLC manufacturers personal display devices and stereoscopic 3D products used in a broad array of applications, including entertainment, medical and commercial uses. The company was formed in 1997 as a new venture between Ilixco, Inc. a display technology company, and Liberty Media Group, a company that holds interests in a broad range of video programming, communications, technology and Internet businesses in the United States, Europe, South America and Asia.

Trademarks:
DLP is a registered trademark of Texas Instruments. TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.