December 4, 2006
ORANGE ROMANIA PREMIERES 3D SIM+ CARD
|
Santa Monica, California and Bucharest, Romania (December 4, 2006) - DDD Group plc (AIM: DDD), the 3D software and content company, today announces that, further to the announcement made by DDD on 30 October 2006, Orange Romania (“Orange”) has launched SIM+, a high capacity SIM card that allows customers to view a range of high impact 3D content on conventional mobile telephones. Orange becomes the first operator in the world to offer its customers a way of viewing stereo 3D mobile content on their telephones using the Orange-branded 3D glasses that are included with the SIM+ package .
SIM+ is a new generation of SIM card manufactured by Sagem Orga that includes multimedia content stored on the 128 MB flash memory card. The 3D content was produced by DDD and includes popular mobile content from the Jamba and Jamster brands that has been converted to 3D by DDD. The SIM+ 3D content comprises six still images, five multimedia messaging (MMS) animations and five short video clips.
New and existing Orange customers can purchase or upgrade to the SIM+ at a cost of $8. The new SIM+ can be used with any mobile telephone however the content stored on the flash memory is only available on compatible handsets. Once installed, customers can access further content from the Orange World portal using embedded links in the content supplied on the SIM+.
In addition to supplying the 3D content for the SIM+ card, DDD also converted one of Orange’s existing television commercials to 3D. The new 3D commercial will be presented in-store to further enhance the SIM+ 3D promotion.
Bogdan Ciubotaru, Senior Product Manager, Orange commented: “Continuing Orange Romania’s tradition of innovation, the SIM+ allows us to explore the exciting new frontier of stereo 3D. We are closely monitoring our customers’ reactions to the new high capacity 128 MB memory and the highly differentiated viewing experience that 3D brings. In the future, we hope to expand the range of 3D content to include games and even 3D movies on mobile phones.”
Chris Yewdall, Chief Executive of DDD said: “We were pleased to have been selected by Orange to assist them in the delivery of the SIM+ 3D content. In doing so we have been able to capitalize on the library of 3D mobile telephone content that we have developed in collaboration with Jamba/Jamster in recent months. The ability to generate revenue from the ongoing consumption of 3D mobile phone content represents an important aspect of our business as the market for 3D capable handsets develops.”
Commenting on the agreement, Ralf Wenzel, VP Sales and Business Development at Jamba/Jamster said , “DDD’s high quality 2D to 3D content conversion process has allowed us to realize a new revenue stream from our existing content. As the leading provider of mobile content, Jamba/Jamster is continually seeking to deliver the most exciting entertainment to our customers. Orange’s SIM+ exemplifies the appeal of 3D across a broad range of mobile telephone content."
Enquiries:
DDD Group
Chris Yewdall, President & CEO +1 310 566-3340
e-mail: info@ddd.com
Bell Pottinger Corporate & Financial
Nick Lambert +44 (0) 20 7861-3232
Notes to Editors
About DDD
DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).
Background
- A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included in mobile phones in Japan and in desktop PC displays and notebook computers in North America and Japan.
- DDD’s solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD’s solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.
- DDD licenses these software applications, marketed under the TriDef ® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel.
Mobile Phone
- In 2003 and 2004, DoCoMo introduced two models of Sharp mobile phones that included 3D LCD displays developed by Sharp. DoCoMo sold approximately 2.8 million glasses-free 3D mobile phones in Japan.
- In July 2005, DDD entered into a two-year, non-exclusive, DDD Mobile software licensing agreement and a development agreement with one of the world’s top five mobile phone manufacturers for a second-generation, glasses-free 3D mobile phone. The licensing arrangements are expected to yield per unit royalties once the licensee launches their 3D mobile phone. The licensee renewed its exclusive rights for DDD’s real time 2D to 3D conversion capabilities for use on 3D mobile phones in their domestic market in October 2006.
- DDD expects to license its DDD Mobile software library to additional mobile phone manufacturers who wish to include 3D LCD displays in a variety of wireless devices, including next generation smartphones and PDAs. The licensing arrangements are expected to yield per unit royalties. These projects may also include one-time development fees for assisting the manufacturer with the integration of DDD’s software into the 3D wireless device.
Mobile Phone Content
- In November 2006, Orange Romania launched SIM+, a 128 MB memory SIM card that includes 3D mobile telephone content produced by DDD. The 3D content bundle consists of six still images, five Multimedia Messaging Service (MMS) animations and five short videos.
- In July 2005, DDD entered into a memorandum of understanding with Jamster! for the 2D to 3D conversion of images and animations from Jamster!’s mobile content library using DDD’s offline content conversion process. A number of pieces of Jamster!’s 3D mobile phone content converted by DDD were included on the SIM+ card launched by Orange Romania.
- DDD intends to enter into revenue sharing agreements with mobile phone network operators (carriers) and content providers for the conversion and delivery of existing libraries of premium wallpaper, animations and movies to wireless subscribers who download 3D content that has been converted from 2D to 3D by DDD.
PC
- In September 2003, DDD entered into a three-year, non-exclusive software licensing agreement with Sharp which allows them to include five of DDD’s 3D software applications with their Actius range of switchable 2D/3D notebook PCs sold in Japan and North America.
Television
- In September 2004, DDD entered into a hardware development agreement with Arisawa for the TriDef Vision+ 3D set top box. DDD’s set top box, combined with Arisawa’s polarising materials applied to a large LCD television, allows for the real-time conversion of virtually any media from 2D to 3D for viewing on the switchable 2D/3D television. DDD and Arisawa intend to license this solution to global television manufacturers.
Digital Cinema
DDD is currently investigating IP licensing opportunities in the 3D digital cinema market.
More information is available at www.DDD.com.
About Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators with more than 153 million customers on five continents. In Romania, Orange is the leader of the telecommunications market with over 7.5 million customers.
In June, 2006, as part of the France Telecom integrated operator strategy (NExT programme) to deliver simple, convergent products, Orange became the single brand for mobile, internet and TV offers in France, the United Kingdom, The Netherlands and in Spain, strengthening Orange’s position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services. Orange Business Services is present in 166 countries and territories and serves customers in 220.
France Telecom (NYSE:FTE) is listed on Euronext Paris Eurolist market and on the New York Stock Exchange. At September 30, 2006, the group had 92.59 million mobile customers, 12.09 million internet customers and 48.59 million fixed line customers.
At the end of 2005, France Telecom had consolidated sales of 49 billion euros by IFRS standards in 2005 (38.4 billion euros for the year-to-date at September 30, 2006) and had 203,000 employees.
Further information about Orange and France Telecom can be found on the Orange website at www.orange.com or the France Telecom website at www.francetelecom.com.
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited. |