July 17 2006

DDD GROUP PLC DEMONSTRATES DDD MOBILE™ 3D MOBILE SOLUTION WITH TEXAS INSTRUMENTS AT WIRELESS JAPAN

Tokyo, Japan (July 19, 2006) DDD Group plc (AIM: DDD), the 3D software and content company, today announces that the 3D prototype handset based on High Tech Computer Corporation’s (HTC) Faraday™ model is being exhibited in the Texas Instruments Incorporated (TI) booth at the Expo Comm Wireless Japan trade show being held in Tokyo, Japan between July 19 th and July 21 st.

DDD was invited to participate at Wireless Japan by TI through DDD’s membership of TI’s OMAP™ Developer Network. OMAP Developer Network members deliver the software applications driving next-generation mobile entertainment and productivity, paving the way for innovative 2.5G and 3G wireless handsets by delivering compelling applications and services.

The prototype 3D handset showcases a wide variety of popular mobile content including branded wallpapers, videos and animations and includes DDD’s real time 2D to 3D conversion solution for both photos and video captured using the built-in camera. The DDD Mobile software, which resides on the mobile telephone handset, provides a comprehensive 3D content solution taking full advantage of the powerful features of TI’s OMAP processors.

Chris Yewdall, Chief Executive of DDD said: “ Japan and the neighboring countries in Asia represent the most fertile markets for advanced handset applications such as DDD Mobile. Many of the latest 3D ‘glasses-free’ mobile displays are being developed by leading companies in the region. We are looking forward to demonstrating our 3D solution on TI’s OMAP platform to the local handset makers and network operators with a view to securing further licensees for our market leading products.”

Markus Tremmel, worldwide manager of Texas Instruments’ Cellular Systems Ecosystem commented, “3D capabilities represent an opportunity for handset manufacturers and operators to enhance the user experience of wireless entertainment for their customers and subscribers. DDD Mobile combined with TI’s OMAP processor provides a visually compelling ‘wow’ factor for mobile applications.”

The Wireless Japan exhibition allows DDD and TI to publicly demonstrate the high impact 3D viewing experience delivered by the sample handsets to a wide range of prospective customers including handset manufacturers, display manufacturers, mobile network operators and mobile content providers in Japan’s advanced mobile society.

Expo Comm Wireless Japan is the only event in Japan held annually which specializes in Wireless & Mobile networks, Personal Area Networks, Internet ITS, Home networks, and other wireless technologies for Japan's mobile communications market, attracting over 34,000 industry professionals and 190 exhibitors at the 2005 exhibition.

Trademarks:

OMAP is a trademark of Texas Instruments. TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.

Enquiries:

DDD Group
Chris Yewdall, President & CEO +1 310 566-3340
e-mail: info@ddd.com

Bell Pottinger Corporate & Financial
Nick Lambert +44 (0) 20 7861-3232

Notes to Editors

About DDD
DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange’s Alternative Investment Market (AIM: DDD).

• A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included with mobile telephones in Japan and in desktop PC displays and notebook computers in North America and Japan.

• In 2003 and 2004, DoCoMo introduced two models of Sharp mobile telephone that included a 3D LCD display developed by Sharp Corporation. DoCoMo sold approximately 2.8 million 3D mobile telephones in Japan.

• In July 2005, DDD announced a two-year license agreement to integrate its DDD Mobile™ real time 3D conversion software with a 3D mobile telephone handset for one of the world’s top five handset manufacturers.

• DDD’s solutions provide an important bridge between conventional two dimensional (2D) applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD recently announced the ability to automatically convert still photographs and DVD video to 3D without any pre processing of the 2D image.

• DDD licenses these software applications, marketed under the TriDef® and DDD Mobile ™ brand names, to manufacturers for inclusion with the 3D display products supplied to end users. DDD also licenses the software directly to end users who already own 3D displays and through an international sales channel. Sharp Corporation and DDD entered into a multi year software licensing agreement in October 2003 that allows Sharp to include a bundle of five of DDD’s 3D software applications with Sharp’s Actius range of 3D notebook PCs sold in Japan and America.

• DDD expects to license the DDD Mobile software library to additional handset makers who wish to include 3D LCD displays in a variety of wireless devices including next generation smartphones and PDAs. The licensing arrangements are expected to yield a per unit royalty to DDD based on the number of wireless devices manufactured by the licensee. These projects may also yield one time development and integration fees associated with assisting the manufacturer in the successful integration of the DDD software with the 3D wireless device.

• DDD also intends to generate income through the conversion of existing libraries of premium mobile content including wallpaper, animations and movies. The company expects to participate in a share of the income paid by wireless subscribers who download 3D content that has been converted to 3D by DDD. In July 2005, DDD announced a partnership with Jamster! International Sarl to convert Jamster’s popular mobile phone content library to 3D for distribution to owners of 3D mobile phones . 

• DDD is currently expanding the product range to allow its content solutions to be used on future 3D display products including consumer television and digital cinema.

More information is available at www.DDD.com.