February/March 2003

DDR: Digital Displays for Retail

Sweet Smell of Success

Harvey Nichols transforms its debut perfume into a glittering screen star
By John Taylor

From producing some of the best window displays in the business, Harvey Nichols took a quantum leap last Christmas to be probably the most technically advanced in display technology, let alone retail window dressing.

Plasma screens top the display agenda of many organisations at present.Ê But taking the bull by the horns and making those display capabilities 3D catapulted the London Knightsbridge shopping experience into a brand new league of its own.Ê The Christmas window display at Harvey Nichols was a first, even in the retail trade, to take advantage of providing a true 3D display on a screen without the need for special glasses in order to see the effects.Ê And the wow factor was terrific.